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APPLYACEGLOBAL TRADE & DISTRIBUTION
Product Categories

What we source & distribute

Trusted British, Indian and European products across nine core categories — each backed by vetted manufacturers, quality processes and export experience.

Origins

Where our products come from

United Kingdom

Heritage grocery, confectionery, tea, household and personal care brands with global recognition and strong demand in the Caribbean, Africa and Europe.

India

Rice, pulses, spices, snacks, sweets, Ayurvedic wellness and personal care — sourced directly from vetted manufacturers with export experience.

Europe

Speciality food, beverages, home and beauty products from European producers, consolidated for onward distribution.

Categories

Nine categories, hundreds of lines

Tell us the category and market and we'll propose brands, manufacturers and a consolidated supply plan.

Food & Beverages

British and Indian grocery staples and speciality lines for supermarkets, wholesalers and food service.

  • Tea & coffee
  • Biscuits & snacks
  • Sauces, pickles & condiments
  • Rice, pulses & spices
  • Soft drinks & juices
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FMCG

High-rotation consumer brands supplied at volume with consistent replenishment.

  • Branded grocery
  • Impulse & convenience lines
  • Multi-pack promotions
  • Seasonal ranges
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Household Products

Trusted household and cleaning brands for retail and cash & carry channels.

  • Laundry & dishwashing
  • Surface cleaners
  • Air care
  • Paper & disposables
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Health & Beauty

Skincare, cosmetics and wellness products from established British, Indian and European brands.

  • Skincare
  • Hair care
  • Cosmetics
  • Ayurvedic & natural wellness
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Personal Care

Everyday personal care essentials with strong brand recognition across markets.

  • Oral care
  • Bath & shower
  • Deodorants
  • Baby care
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Confectionery

British confectionery favourites and Indian sweets & snacks for retail and export markets.

  • Chocolate
  • Sugar confectionery
  • Biscuits & wafers
  • Gifting & seasonal
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Home & Kitchen

Cookware, tableware and homeware sourced from specialist manufacturers.

  • Cookware & bakeware
  • Tableware
  • Storage & organisation
  • Kitchen textiles
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Consumer Goods

General merchandise and everyday consumer products for retail and wholesale buyers.

  • General merchandise
  • Stationery & gifting
  • Small appliances
  • Seasonal goods
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Retail & Wholesale

Mixed-category consolidation built around what your shelves and customers actually need.

  • Mixed container programmes
  • Range planning
  • Own-label development
  • Promotional bundles
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Private Label & OEM

Build your own brand at origin

Go beyond buying stock. We help retailers, distributors and ecommerce brands develop, manufacture and package their own private label products — with the sourcing power and quality control of an established trade partner behind them.

  • Product development & specification
  • Custom packaging & branding
  • Compliance & retail-ready standards
  • Scalable production volumes in the UK, India & Europe

Let's take your products further

Tell us what you're sourcing, the brands you represent or the markets you want to enter. We reply within one business day with a clear, practical path forward.