Global Import & Export
Moving quality British, Indian and European products into international markets — compliantly, at volume.
Learn moreImport & Export · Sourcing · Distribution
The distribution partner built to take brands global.
Applyace connects manufacturers, brands and distributors across international markets — sourcing quality British, Indian and European products and delivering them to retailers, wholesalers and cash & carry businesses across Europe, the Caribbean and Africa.
- British & Indian product specialists
- Europe · Caribbean · Africa
- End-to-end logistics coordination
- Long-term brand partnerships
Direct manufacturer & brand relationships
Established distribution partnerships
Coordinated supply chain & logistics
Market entry & business development
What We Do
One partner across the entire trade chain
From sourcing the right product to representing your brand and delivering into new markets, we operate every link so you can scale internationally with confidence.
International Product Sourcing
Finding the right products and manufacturers for your market — verified, priced and specified.
Learn moreBrand Representation
Acting as your in-market partner — introducing your brand to retailers, wholesalers and distributors.
Learn moreSupply Chain & Logistics Coordination
Sea and air freight, documentation, customs and delivery — coordinated with full visibility.
Learn moreProduct Categories
What we source & distribute
Core categories spanning food, FMCG, household, health & beauty and consumer goods — each backed by vetted manufacturers in the UK, India and Europe.
Worldwide Trade Network
From the UK and India to Europe, the Caribbean and Africa
We source where each product is made best, then manage consolidation, compliance and logistics into the markets our partners serve. Hover or tap a location to explore.
Tap a location to learn more.
Product origins & sourcing hubs Markets served Future expansion Live trade routes
Brand Representation
Your brand, represented in new markets
For manufacturers and brand owners, we act as your commercial partner abroad — introducing your products to retailers, wholesalers and distributors across Europe, the Caribbean and Africa, and managing the relationships that follow.
- Market entry strategy & pricing structure
- Retailer, wholesaler & distributor introductions
- Labelling, regulatory & compliance guidance
- Ongoing account management & replenishment
Logistics & Supply Chain
Reliable movement of goods, end to end
We coordinate consolidation, freight, customs and delivery so products move predictably from origin to destination. Sea and air options, clear Incoterms and full documentation on every shipment.
- Mixed-category consolidation at origin
- Sea & air freight coordination
- Export documentation & customs clearance
- Warehousing & in-market distribution
Why Choose Us
A trusted partner for international trade
We combine sourcing expertise, established distribution partnerships and coordinated logistics so our partners can enter new markets with confidence.
Dual-origin expertise
Deep sourcing knowledge in both the UK and India, with European producers alongside — one partner for three origins.
Established partner networks
Distributors, retailers, wholesalers and cash & carry relationships across Europe, the Caribbean and Africa.
One partner across the chain
Sourcing, representation, export, logistics and distribution handled together — fewer hand-offs, fewer surprises.
Quality & compliance first
Due diligence on every manufacturer, with labelling, documentation and regulatory guidance built into each shipment.
Transparent commercial terms
Pricing, Incoterms and payment terms agreed clearly and in writing before anything moves.
Relationships, not transactions
We measure success by the markets our partners grow into — not by a single shipment.
Who We Work With
Built for every link in the chain
Manufacturers seeking international distribution on one side; retailers, wholesalers and distributors seeking trusted products on the other. We connect both.
Manufacturers
Retail chains
Supermarkets
Wholesalers
Cash & Carry
Importers & Exporters
Distributors
Brand owners
Hospitality & Food Service
Institutions & Procurement
News & Industry Insights
Perspectives on global sourcing & trade
We don't measure success by a single shipment — we measure it by the markets our partners grow into.
Before You Trade
Questions partners ask us first
Let's take your products further
Tell us what you're sourcing, the brands you represent or the markets you want to enter. We reply within one business day with a clear, practical path forward.